Behavior Management Theoretical Implications

Questions: 1. What procedures and mediations would you be able to use to help the students for the situation study to settle on choices and guide their own conduct? 2. How you would set up the physical and social condition to add to the childs relationship with others and learning? 3. What explicit inclusion would outer organizations and experts have in the procedures illustrated in your reaction to the contextual investigation? 4. What are the family, social and moral contemplations identified with the contextual analysis? 5. How might you utilize strategy structures and outside help associations because of this contextual analysis? 6. What conduct system, procedure and model would you apply in light of your picked contextual analysis? 7. What hypotheses have you used to direct your ways to deal with conduct the executives for your situation study reaction? Answer: Presentation: 1. Ahmad conduct indicated absence of correspondence to cooperate in school and study hall settings. Accordingly, school intercessions and methodologies are significant that would help Ahmed and his family to adapt to this sort of conduct. An imaginative, comprehension and persistence condition is required to manage this sort of conduct (Christophersen Vanscoyoc, 2013). A functioning and positive methodology is required for controlling his conduct and urging them to accomplish positive confidence, make progress and increment his ability. Along these lines, conduct direction procedures should be received by the relatives and school staffs who might continually assist him with establishing positive connections and sentiments of security (Wheeler Richey, 2014). By setting up schedules (for example continually beginning the day with a test or a story), kids have a sense of security. A predictable everyday practice with no significant astonishments assists with building a confiding in con nection among kids and educators (Smart Classroom Management, 2016). Kids need to feel possession about the choices they make and their learning.An intercession requires an organized arrangement with a lot of activities, a time span and resulting audit (Victorian Department of Education and Early Childhood Development, 2010). He ought not be compelled to convey or partake in any sort of exercises. In addition, he ought to be occupied with exercises in which there is no necessity of communicated in language like tabletop games, composing and quiet perusing. He should be imparted in an alternate manner like through motions, images and verbal reports (Maag, 2016). The school should ensure that he is occupied with bunch exercises or groups regardless of his confined correspondence. He ought to be commended for his exercises and furthermore help him to converse with the assistance of a friend. These intercessions are invaluable for Ahmad as it can help him in managing his changed conduct and offer enthusiastic help. It would give him a made sure about condition where he would feel good to cooperate and communicate his emotions. This sort of condition would help him to react to his needs. Gathering commitment would assist him with being open and occupied with nature. Subsequently, he would turn out to be increasingly expressive and occupied with school. 2. Learning, sheltered and agreeable condition is required for Ahmed where he feels loose to impart and turn out to be socially connected with others in school just as at home. A domain where he would fell cherished, drew in and liberated from any sort of dangers. He ought to be given such a drawing in condition where he participates in exercises like school plays, parks, open air games that would advance correspondence outside his home (Harms, Clifford Cryer, 2014). Age fitting types of gear and materials in the homeroom would assist him with participating effectively and give him space so his decisions are met appropriately. He ought to be urged to take an interest in show and gathering exercises in the class alongside help from the instructor. The play region ought to be all around separated with less number of children and give chances to autonomous and single play. This sort of physical condition would assist him with being certain and locked in. The social condition ought to be extremely captivating and open for Ahmed. He ought to be urged to participate in birthday celebrations and school plays. He ought to be remunerated for his social correspondence at school that would urge him to participate in social exercises in school (Wells, Evans Cheek, 2016). He ought to be urged to take an interest and impart in class. Compactly, a protected situation where he can communicate his emotions is required for Ahmed to adapt up his conduct. 3. Outside organizations (both government and business) are required to encourage change. Furthermore, experts are required for aiding Ahmed deal with his conduct and give conduct direction and deal with his conduct. The non verbal correspondence would assist with improving his relational abilities and enable his social aptitudes. Also, the execution of the strategy like Behavior Support Policy would assist with controlling his conduct in schools. The Supporting and Managing Childrens Behavior would likewise help him in giving a learning, inventive and strong condition for Ahmed. The Department of Education and Childrens benefits in Australia helps the kids and their families to oversee and control this sort of conduct (Bower, van Kraayenoord Carroll, 2015). The help administrations implied for kids to address this sort of conduct can be reached through phone. They offer different types of assistance that would help Ahmed and his family like evaluation of the conduct, singular conduc t plan, guiding for his family and backing from different offices. These administrations likewise help them to talk with experts like direction guide, conduct advisor, preschool field official or incorporation bolster facilitator. These experts work as a team with childs family, carers and educators. In addition, early year instructors and preschool educators would execute conduct the executives procedures to give assistance to Ahmed and his family. The experts like conduct master or school therapist likewise help them to facilitate with families and school specialists to design the conduct appraisal and direction. Subsequent to reaching this help administration, they would assist them with assessing Ahmads conduct and give proper program assessment to him just as for the family. They would outfit him with help like prepared advisors and advocates who might offer help in school and in giving early youngster care. They would likewise give access to quality learning condition for Ahmad to deal with his conduct both at school and at home. They would likewise give him made sure about and agreeable condition where he could react to his conduct. They would likewise show his family to adapt up to this sort of conduct. They would likewise help him in school with the goal that he can survive and deal with his conduct. 4. For this situation, Ahmad carries on ordinary at home and accepts there is no issue with him. Howver, the educator should have a touchy methodology towards Ahmads family so they don't act guarded and attempt to comprehend his evolving conduct. They may trust that the condition will grow out of in him. Accordingly, his teacher should converse with his folks so they comprehend his changing conduct as he carries on typical at home. They probably won't know about the key signs and side effects and may identify with modesty or evasion or fear (Dingwall, Eekelaar Murray, 2014). In this way, while surveying his conduct, they ought to have the option to put Ahmads needs and eventual benefits and evaluate him. While giving him support, need ought to be given to his needs and concerns. He ought not be judged or considered as an alternate youngster. The individuals around him ought to carry on typically with him while giving him an open and drew in condition (Martin Pear, 2015). In addition, he ought not be compelled to discuss strongly with individuals around him and should be delicate while giving him support. He should be managed in such a manner where he ought not feel separated or denied because of his changed conduct. 5. By joining vital methodologies and strategy structures, can build up a conduct bolster plan. A conduct bolster plan is a school-based archive intended to help singular understudies who have encountered this sort of changed conduct. This help plan is a start that helps in accomplishing the social change and educating abilities. Viable study hall support is required for a positive conduct and in particular educator apparatuses are required. The educators would profit by this arrangement by strengthening Ahmad in dealing with his conduct. It would give a client manual to the instructors on specialized aptitudes that would concentrate on educating Ahmad new relational abilities and help him to be locked in. The composed archive would help Ahmads instructor to concentrate on the need zones like upgrading of correspondence that would assist with evaluating the reason for his changed conduct. The evaluation of the episodes that trigger this sort of conduct, issues identified with his conduct and the outcomes would assist his educator with finding out the reason for his changed conduct. This program would assist the instructor with managing his conduct at school and give him a mindful domain where he would have the opt ion to reaction to his needs. The Behavior Support Policy for Early Childhood Services is an arrangement that bolsters the instructors, teachers in accomplishing a positive learning and conduct results and condition that help their conduct (Hinkley, Carson Hesketh, 2015). They are planned for giving the high caliber and formative projects that objectives childrens enthusiastic and physical prosperity and help them to accomplish effective learning. This approach would be useful as it is applied in all divisions like preschools, play focuses, youngster parent focuses. In addition, this arrangement is additionally suggested for youth instructors and care suppliers who might likewise help Ahmed to deal with his conduct an

Afterlife Essay -- essays research papers

The Afterlife      Considering my considerations on life following death is something I have completed a few times throughout my life. My perspectives and convictions have changed throughout the years with respect to this subject. My Catholic childhood was most likely where my first perspectives originated from. They were the customary paradise and hellfire convictions and furthermore of limbo. Today my contemplations are not all that high contrast.      I don't know what lies past this life. I do accept that we just don’t vanish yet that we change structures. I for one battled with this subject since I have looked into a few changed religions. I saw each had one of a kind convictions about existence in the wake of death however completely had confidence in one. For me I accept that we are brought together totally with our Creator. Therefore all our fea...

How to Fix publishermissing and required Error from Blogger

How to FmageObject' style='display:none;' img src='Your Logo URL Here'/ meta content='Your Logo URL Here' itemprop='url'/ meta content='380' itemprop='width'/ meta content='100' itemprop='height'/ meta expr:content='data:blog.title' itemprop='name'/ Customization Please replace Your Logo URL Here with your logo image URL. And alter the Logo Image width 380 and height 100. I have added this dimension because my logo Image URL size is 380px X 100px. Your Logo size may be different so first measure the dimension by using any photo editing software and then alter the dimension width and height. Google required 600px X 600px size publisher Logo. Step 5Now click on Save template button from top right corner of the screen. Now its time to test the site to see the publisher attribute. If Error is still remaining then it will show red alert. If not then you will see the result like below image. Congratulation you have successfully fixed the publisher error. Publisher scripts for AMP articles we have place it inside Blog post. But we are using image object (Logo image) for our publisher identity for search engine, as a result image will be visible inside our Blog post. But dont worry, in this script I have added a CSS code thus image object remain hidden inside Blog post body. Thanks for reading and following my guidelines. If you are facing any trouble for fixing the error then feel free to write me.

Prostitution Should Not Be Legal - 1753 Words

When it comes to the topic of prostitution, most of us will readily agree that it is wrong as it portrays a negative image on women. Where this agreement usually ends, however, it is whether or not it’s a negative outcome. Whereas some are convinced that prostitution should be legal, others maintain that it should stay illegal because of moral intuitions. I disagree that prostitution should be legalized because it’s a form of slavery. Here are many feminists would probably object that prostitution is an utterly horrendous way of exposing your body for money. Prostitution is a like a gift to the pimps in the sex industry. Women will never be treated fairly in the sex industry and some don’t get paid fairly. Having sex with a stranger is†¦show more content†¦Women who are bought off in the sex industry give men the authority to manipulate them by giving them what they sexually desire. Therefore, prostitution is a sex fantasy because it’s allowing me n to fulfil their needs. The desire to have sex when needed and usually have sex with other women. Having sex with variety of women can increase the chance of getting diseases. Men can pass it on to other women or women could potentially pass it on to men. Prostitution is filled with men who are needy and desperate for sex. Many women in the sex industry assume that men truly love them for who they are or what they look like but women in prostitution often play a part of a sexual fantasy. She acts the part of the thing he wants her to be. Basically, women are sex toys to pimps and men who buy off women for sex. According to Victor Hugo, author of Les Miserables, he states â€Å"We say that slavery has vanished from European civilization, but this is not true. Slavery still exists, but now it applies only to women and its name is prostitution† (Hugo). Victors point is that he’s referring slavery to prostitution. He states that women in the sex industry are considered slaves because women are not given the option to think that there are better opportunities. Slaves back then would have masters to tell them what to do and control them. Even to the point of beating them in order to keep them in line and

Theme Of Fences By Pat Mora - 929 Words

Pat Mora’s â€Å"Fences† is a delicate poem that deals with the timely issues of class divide and privilege. She begins her poem on a positive note, saying â€Å"Mouths full of laughter,† which creates this safe and harmless tone. The next line, she uses the word â€Å"turistas,† which is interesting; Mora uses a Spanish word (tourist in English) to indicate possibly the ethnicity of the speaker. It is not until the last few lines of the poem, however, when the reader can also detect the class and likely status of the speaker, when the speaker’s mother says, â€Å"It’s their beach,† after seeing the speaker’s younger sister running across the sand where the affluent tourists are. At only 19 lines, â€Å"Fences† is a relatively short poem, but Mora’s use of†¦show more content†¦The next six lines (or next sentence) heightens the living standards of the affluent tourists, which heightened the contrast betwee n living styles between the ‘turistas’ and the speaker. First, the speaker does not even see the tourists from a completely clear distance--she has to â€Å"peek† through the cactus fence. Here, the speaker sees how the women rub oil onto themselves that is â€Å"sweeter than honey† and children being playful, sipping on drinks with â€Å"long straws, coconut white, mango yellow.† This alone shows the options that these tourists have that may seem privileged to the speaker, for it was her and her family, there would only be plastic straws to basic drinks. The careful attention to what the tourists have and what they do (compared to the lack of attention in regards to the speaker) furthers the notion of class divide and status. Finally, the next six final lines of the poem explicitly show the class division between the speaker and the tourists. Mora states that, â€Å"Once my little sister / ran barefoot across the hot sand / for a taste† (13-16), she ends on a period, almost hoping that her sister would be able to run across the side where the rich tourists are, to perhaps play with the joyful children, to be equal to them; if the poem had ended here, it would have been difficult to identify an absolute interpretation of the class division and privilege (and to

A Flexible Work Arrangement Coursework Example

Essays on A Flexible Work Arrangement Coursework The paper "A Flexible Work Arrangement" is a brilliant example of coursework on management. A flexible work arrangement refers to a workplace setting that allows workers to work under a more changeable schedule instead of keeping to the traditional 8-hour workday. At present, a growing number of workers are working under a flexible schedule from different locations and some even share jobs. The main flexible work arrangements include flex-time, job-sharing, compressed workweek schedules, and telecommuting. Under flex-time, employees are allowed to set time for starting and finishing their work within limits set by management. Job-sharing allows two employees to share duties under one full-time job position. Compressed workweek schedules let workers work for 40 hours in less than 5 days. Most employees work for 10 hours in four days every week. Lastly, telecommuting involves working from home for some hours and going to the office for two or so days within a week (Kelliher Anderson 2 008, p.423).Organic and Mechanistic organizationsGitman McDaniel (2009, p.190) note that an organic firm is typified by a comparatively low job specialization, few management levels, loose departmentalization, broad spans of control, a short command chain and decentralized decision-making. When these elements combine they form a flat firm structure. Universities and colleges have a tendency of having flat structures, with just a few administration levels amid the president and the faculty. On the other hand, a mechanistic firm is typified by a comparatively high level of job specialization, several management layers, rigid departmentalization, centralized decision-making, the long command chain, and narrow control spans. All these features constitute what is known as a tall firm structure. The United Nations and U.S Armed forces are examples of characteristic mechanistic organizations. The decision on whether to form a more organic or mechanistic organization depends on a number of factors including, the overall strategy of an organization, its size as well as the stability of the external environment.Description of the workplaces in the case studyThe workplaces described in the case study are more organic. In the case of Mr. Marburg, he is able to both work at ANZ Bank as well as pursue his sports’ passion for towing. Instead of working from an ANZ’s office in the city, he carries his laptop and does some work from his boat shed during his towing practice (SMH 2009). This characterizes an organic organization in the sense that, the span of control that is exercised by the ANZ Bank is very wide. For instance, Mr. Marburg is free to discharge his duties as a communication adviser from his boat shed without being supervised by anybody. The organization is not exercising a lot of control over him as part of its workforce. Moreover, decentralized decision-making as is the case for organic organizations is evident where Mr. Marburg is free to decide when to discharge his bank duties in the course of his towing training (SMH 2009).

Theologies of Moltmann and Pannenberg †Free Sample Solution

Question: Discuss about the comparing and contrasting the theologies of Moltmann and Pannenberg within the rubric of theology of hope? Answer: The approach that has been adopted by Jrgen Moltmann and Wolfhart Pannenberg is similar but at the same time, some differences are also present in this regard. One such similarity is present regarding the nature of Bible, as it neither follows the doctrine of installation nor the doctrine of inerrancy. On the other hand, while talking about the difference between the approaches adopted by the two, you can be said that while Moltmann wants that the theology should be capable of relating with the experiences of life, especially the question of theodicy. The thing done by Moltmann to systematic theology is the volume that is called "contributions" even if these volumes are related with theology from a general perspective only (Gunton, 1997 p145). But on the other hand, there is Pennenberg as it appears that he is more interested in producing the theology that is more coherent, systematic, apologetic and didactic. In this way, he does not appear to be interested in making sure that the t heology can be related with life experiences or at least it can be said that this is not equally relevant for Pennenberg as it is relevant to Moltmann (Clark, 2003). While Moltmann is probably considered as the most prominent one, but certainly he is not the only theological of hope. Another one that can be named in this regard is Wolfhart Pannenberg and he also achieved significant popularity in the United States after the late 60s. In 'Revelation as History', Pennenberg has written a noteworthy essay in which, and understanding can be found regarding all reality in terms of eschaton, the Christ event being the beginning of that nature and also regarding the concept of God as being the God of future. In the same way, when it comes to actual theology, there can be several differences related the areas like The Trinity, the final judgment, eschatology etc.. However one similarity that can be pointed out between these two is that both of them lay emphasis on the power of future over present but when it comes to having more understanding of this, there are significant differences present between the two. While Hagel is read by Moltmann in such a way that it provides an understanding regarding the fact that future is the revolutionary and transformative overcoming of presence (Moltmann, 1980). But in case of Pennenberg, future is considered as something that is proleptically found in the present and as a result, it is not necessary that the president should be dramatically upended as it can be improved gradually (Pannenburg, 1987 p7). In this way, the differences that are present in the readings of Hegel can be associated with the way in which Moltmann and Pennenberg have developed their own political views. Moltmann considers the tension that is present between the cross and resurrection as being the insurrection of God against the worldly powers that enslave and marginalize, and in the end, destroying humanity (Schwarz, 2012). This position, along with the fact that he considers future as overcoming the present can be used to explain the political views of Moltmann, particularly the reason behind the fact that his writings were able to achieve significant popularity during liberation theology movement. If it is considered by the people that the status quo present in sociopolitical world is not capable of even gradual transformation for the betterment, revolutionary change may be required. In this way, Moltmann believes that democratic socialism is the only way through which a more equitable outcome can be achieved. On the other hand, Pennenberg is in the favor more democratic capitalist model that is capable of becoming more just and fair over time if needed (Wright and Paternoster, 2000). In the same way, the difference that is present between their view of Hegel also has an impact on their view regarding the way history is impacted by divinity. As a result, Pennenberg believes that the likelihood of the resurrection of Jesus actually taking place can be deduced which means that the resurrection can be approached in the same way as any other historical event is approached. On the other hand, in the opinion of Moltmann, resurrection of Jesus Christ is not such an event that can be discussed in terms of history. He believes that it is an event that can make the history and in this way, this event breaks the power enjoyed by history. References Gunton, C., (1997) The Doctrine of Creation in Cambridge Companion to Christian Doctrine, p.145 Pannenburg, W., (1987) The Doctrine of Creation and Modern Science, p.7 Jrgen Moltmann, 1980, Why am I a Christian? in Experiences of God, Philadelphia: Fortress Press T T Clark, 2003, Spirit of the Last Days: Pentecostal Eschatology in Conversation with Jrgen Moltmann, by Peter Althouse, London Nigel Wright, Carlisle, Paternoster, 2000, Disavowing Constantine: Mission, Church and the Social Order in the Theologies of John H. Yoder and Jrgen Moltmann Schwarz, Hans, 2012. 'Wolfhart Pannenberg' in The Blackwell Companion to Science and Christianity J.B. Stump and Alan G. Padgett (eds.) Malden, MA: Wiley-Blackwell.

Due Care Theory Essay Example

Due Care Theory Essay The Ethics in the Product Marketing# Stefan Majtan* Gabriela Dubcova. ** Introduction Everyday situations persuade us about very flexible applying of the newest scientific and technical achievements in the praxis of product marketing. All the more the product marketing represents an integration of technical, humanities and social sciences at opened European Union market. On this basis there arise many problems in the area of ethics, most of all in a situation when a producer or a seller do not take into account the ethics dimension but only a financial dimension of the product, either purposefully or subconsciously. In our article we can solve following topics: †¢ Important theoretical principles of the product marketing and product marketing ethics †¢ Related problems and determination of the marketing ethics and product marketing ethics †¢ Most visible and actual ethics problems in the area of product marketing Identification of adequate customer protection in the European Union and in the †¢ Slovak Republic consequently. 1. The Theory â€Å"Due Care† to Customers At the beginning it is important to describe the basic principles of the known theory due care to customers. Its fundamental content is responses to question Exactly what do companies and organizations owe their customers? [1] Due care theory involves: a. Design products and services should meet all governmental regulations and specifications and be safe under all foreseeable conditions, including misuse by the consumer b. Materials – materials should meet governmental regulations and durable enough to withstand reasonable use c. Production – products should be made without defects d. Quality control – products should be inspected regularly for quality e. We will write a custom essay sample on Due Care Theory specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Due Care Theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Due Care Theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Packaging, labelling and warnings – products should be safely packaged, should include clear, easily understood directions for use, and should include a clear description of any hazards f. Notification – manufacturers should have a system in place to recalls products that prove to be dangerous at some time after manufacture and distribution. Article is processed as one of outputs of the research projects VEGA No. 1/4579/07 â€Å"Diagnostic of Value Relations and Market Activities in an Enterprise† and No. /3828/06 â€Å"NGOs – Integral Part of Economic System of the Country†. (Projects registered with the Grant Agency in the Slovak Republic). * Prof. Ing. Stefan Majtan, PhD. , professor; University of Economics in Bratislava, Dolnozemska cesta 1/b, 85235 Bratislava 5, Slovak Republic, [emailprotected] euba. sk ** Ing. Mgr. Gabriela Dubcova, PhD. , fellow; University of Economics in Bratislava, Dolnozemska cesta 1/b, 85235 Bratislava 5, Slovak Republ ic, [emailprotected] euba. sk # 2. Attributes of the Product Quality The definition of product quality used here is: the degree to which product performance meets predetermined expectation with respect to reliability, service life, maintainability and safety: a. Reliability: Claims of reliability refer to the probability that a product will function as the consumer is led to expect that it will function. If a product incorporates a number of interdependent components, then the probability that it will function properly is equal to result of multiplying together each component’s probability of proper functioning. This is especially the case when malfunction poses health or safety hazards. . Service life: Claims concerning the life of a product refer to the period of time during which the product will function as effectively as the consumer is led to expect it to function. The consumer implicitly understands that service life will depend on the amount of wear and tear to which one subjects the product. Consumers also base some of their expectatio ns of service life on the explicit guarantees the manufacturer attaches to the product. c. Maintainability: Claims of maintainability are claims concerning the ease with the product can be repaired and kept in operating conditions. Claims of maintainability are often made in form of an express warranty. d. Product safety: Implied and expressed claims of product safety refer to the degree of risk associated with using of product. Since the use of virtually any product involves some degree of risk, question of safety is essentially question of acceptable known levels of risks. That is – a product is safe if its attendant risks are known and judged to be â€Å"acceptable† or â€Å"reasonable† by the buyer in view of benefits the buyer expects to derive from using the roduct. This implies that the seller complies with his or her part of free agreement if the seller provides a product that involves only those risks he or she says it involves and the buyer purchases it with that understanding. The seller of product has a moral duty to provide a product whose use involves no greater risks than those the seller expressly communicates to the buyer or those the seller implicitly communicates by the i mplicit claims made when marketing the product for a use whose normal risks level is well known. On this basis, we provide following recommendations for more moral behaviour with respect to customer safety: †¢ †¢ †¢ †¢ †¢ †¢ Business can give to safety the priority warranted by the product Business should abandon the misconception that accident occurs exclusively as a result of product misuse and abuse Business must monitor the manufacturing process itself When a product is ready to be marketed, companies should have their product safety staff review advertising for safety-related content When a product reaches the market place, firms should make available to consumers everything related to the product’s performance in writing Companies should investigate consumer complaints. 3. Marketing Ethics The marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Practising ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behaviour, and practice in the organization. Some areas of marketing ethics ethics of advertising and promotion overlap with media ethics. Good marketing is ethical marketing good marketing is about satisfying and developing a long-term relationship with your customers. Caring about your customers not only results in profits (or achieving your organization’s objectives if an organization is notfor-profit), it is the ethical thing to do. [3] In the area of marketing ethics we can identify following framework attributes: a. Value-orientated framework analysing ethical problems on the basis of the values which they infringe: e. g. honesty, autonomy, privacy, and transparency. b. Stakeholder-orientated framework analysing ethical problems on the basis of whom they affect: e. g. consumers, competitors, society as a whole. c. Process-orientated framework analysing ethical problems in terms of the categories used by marketing specialists: (e. g. research, price, promotion, placement). d. None of these frameworks allows, by itself, a convenient and complete categorisation of the great variety of issues in marketing ethics. e. Power-based analysis: Contrary to popular impressions not all marketing is adversarial, and not all marketing is stacked in favour of the marketer. In marketing, the relationship between producer/consumer or buyer/seller can be adversarial or cooperative. If the marketing situation is adversarial, another dimension of difference emerges, describing the power balance between producer/consumer or buyer/seller. Power may be concentrated with the producer, but factors such as over-supply or legislation can shift the power towards the consumer. Identifying where the power in the relationship lies and whether the power balance is relevant at all are important to understanding the background to an ethical dilemma in marketing ethics. In this part we can focus on specific issues in marketing ethics: a. Market research Ethical danger points in market research include: ? Invasion of privacy ? Stereotyping: ? Stereotyping occurs because any analysis of real populations needs to make approximations and place individuals into groups. ? However, if conducted irresponsibly, stereotyping can lead to a variety of ethical undesirable results. b. Market audience Ethical danger points include: ? Targeting the vulnerable (e. g. children, the elderly). ? Excluding potential customers from the market: selective marketing is used to discourage demand from undesirable market sectors or disenfranchise them altogether. Examples of unethical market exclusion or selective marketing are past industry attitudes to the gay, ethnic minority and obese (plus-size) markets. Contrary to the popular myth that ethics and profits do not mix, the tapping of these markets has proved highly profitable. For example, 20% of US clothing sales are now plus-size. Examples of marketing which unethically targets the elderly include: living trusts, time share fraud, mass marketing fraud and others. In the case of children, the main products are: unhealthy food, fashion ware and entertainment goods. Other vulnerable audiences include emerging markets in developing countries, where the public may not be sufficiently aware of skilled marketing ploys transferred from developed countries, and where, conversely, marketers may not be aware how excessively powerful their tactics may be. The definition of vulnerability is also problematic: for example, when should indebtedness be seen as vulnerability and when should cheap loan providers be seen as loan sharks, unethically exploiting the economically disadvantaged. c. Pricing ethics Following list presents unethical pricing practices: †¢ Price fixing †¢ Price skimming †¢ Price discrimination †¢ Variable pricing †¢ Predatory pricing †¢ Supra competitive pricing †¢ Price war †¢ Bid rigging †¢ Dumping (pricing policy) d. Ethics in advertising and promotion Tab. 1: Ethical Pitfalls in Advertising ETHICAL PITFALLS IN ADVERTISING AND PROMOTIONAL CONTENT Issues over truth and honesty: ? In the 1940s and 1950s, tobacco used to be advertised as promoting health. ? Today an advertiser who fails to tell the truth not only offends against morality but also against the law. ? However the law permits puffery (a legal term). Issues with violence, sex and profanity: ? ? Sexual innuendo is a mainstay of advertising content (see sex in advertising). Violence is an issue especially for childrens advertising and advertising likely to be seen by children. Taste and controversy: ? The advertising of certain products may strongly offend some people while being in the interests of others. ? Examples include: feminine hygiene products, hemorrhoid and constipation medication. Some companies have actually marketed themselves on the basis of controversial advertising (e. g. Benetton). Negative advertising techniques ( such as attack ads): ? In negative advertising, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. e. Delivery channels ? Direct marketing: ? Is the most controversial of advertising channels, particularly when approaches are unsolicited. ? TV commercials and direct mail are common examples electronic spam and telemarketing push the borders of ethics and legality more strongly. ? Shills and astroturfers are examples of ways for delivering a marketing message under the guise of independent product reviews and endorsements, or creating supposedly independent â€Å"watchdog† or review organizations. ? Business ethics has been an increasing concern among larger companies, at least since the 1990s: ? Major corporations increasingly fear the damage to their image associated with press revelations of unethical practices. ? Marketers have been among the fastest to perceive the markets preference for ethical companies, often moving faster to take advantage of this shift in consumer taste. The body shop is an example of a company, which marketed itself and its entire product range solely on an ethical message. However, the story of the Body Shop ended with increasing criticism of a gap between its morals and its practi ces. ? Green wash is an example of a strategy used to make a company appear ethical when its unethical practices continue. ? Liberation marketing is another strategy whereby a product can masquerade behind an image that appeals to a range of values, including ethical values related to lifestyle and anti-consumerism. f. Marketing strategy The main theoretical issue here is the antagonism between free markets and regulated markets: ? ? In a truly free market, any participant can make or change the rules. However, when new rules are invented which shift power too suddenly or too far, other participants may respond with accusations of unethical behavior, rather than modifying their own behaviour to suit. Most markets are not fully free: the real debate is as to the appropriate extent of regulation. Following list presents unethical or controversial marketing strategies: ? ? ? ? ? ? ? Bait and switch Pyramid scheme Planned obsolescence Vendor lock-in / vendor lock-out Viral marketing / guerilla marketing Anti-competitive practices Controversial marketing strategies associated with the internet: ? Search engine optimization ? ? Spamdexing ? Embrace, extend and extinguish ? spyware / adware 4. Basic Tasks of Product Marketing Ethics The ethics of product marketing identifies and solves still more numerous and more complicated problems, which a day-to-day praxis has determined. We submit only a few for discussion: a. The opportunity for unethical behaviour to customers is present at almost every level of a company, including, among many others: ? The manufacturing process for instance, cutting corners on quality without informing customers ? Sales and quotes misleading customers about product features, or deliberately underbidding then adding costs as the job proceeds ? Distribution changing orders without informing customers ? Customer service not following through with guarantees. b. Ethics in the marketplace: ? What degree of disclosure does a product manager owe to consumers who will be using the organizations branded product? ? What responsibilities do product manufacturers and retailers have related to the social ramifications of their products? c. Product counterfeiting: ? Unauthorized copy of patented products, inventions trademarks and the violation of registered copyrights ? Unethical and illegal activities in much of the world product marketing d. Product liability: Tab. 2: Product Liability Product Liability II. Four Legal Bases for Product Liability ? Manufacturer let the product be Inherent risk in product injurious Design defects ? A promise ? Express warranty: a statement of fact ? Dangerous condition about a product ? Implied warranty: arises when ? No safety device product is made available for a given use ? Seller is responsible for not putting a ? Inadequate materials defective product on the market: Defects in manufacture ? Defences: Assumption of risk; ? Inadequate instructions or I. Typology of Injury Sources ? ? ? warnings ? Dangers after use Unforeseeable misuse; not defective ? Implied use of product, even if not defective Resource: own research On this basis, we provide the following guidelines for better orientation in ethics of the product marketing†¦ ? ? ? ? ? Is the product safe when used as intended and proposed? Is the product safe when misused in a way that is foreseeable? Have any competitor’s patents or copyrights been violated? Is the product compatible with the environment? Is there a reasonable way to dispose of the product? Will informed stakeholders of the organization obje ct to the product? 5. Consumer Protection Consumer protection is a form of government regulation, which protects the interests of consumers. For example, a government may require businesses to disclose detailed information about products particularly in areas where safety or public health is an issue, such as food. Consumer protection is linked to: ? The idea of consumer rights that consumers have various rights as consumers The formation of consumer organizations which help consumers make better choices in the marketplace Consumer protection law (or consumer law): Is considered as an area of public law that regulates private law relationships between individual consumers and the businesses that sell those goods and services. Covers a wide range of topics including but not necessarily limited to product liability, privacy rights, unfair business practices, fraud, misrepresentation, and other consumer/business interactions: a. The European Union: ? ? Is very active in the field of consumer protection Producing a considerable volume of Directives which require member states to regulate consumer protection to a particular standard (which may or may not allow a higher standard of regulation), e. g. A very important innovation Unfair Commercial Practices Directive Directives on Unfair Contract Terms (93/13/EC) Electronic Commerce (2 000/13/EC). ? There exists a European Commissioner for Consumer Protection a post currently held by the Bulgarian Meglena Kuneva. b. The Slovak Republic: Tab. 3: Consumer Protection Legislation in the Slovak Republic CONSUMER PROTECTION LEGISLATION IN THE SLOVAK REPUBLIC Special Legislation General Legislation Legislation with Direct Impact Consumer Protection Law Package Act Price Act Advertising Law Legislation with Indirect Impact State Commercial Inspection Law State Agriculture and Food Inspection Law Commercial Chain Law Network Line Regulation Law Electronic Communication and E-Commerce Act Transmition and Retransmition Law Civil Code Commercial Code Authors Act Environment Law Animal Protection Law Act about an Access to Public Information Economics Competition protection Law Etc. Resource: own research Conclusion For an improvement of ethics consciousness in product marketing area there are important the following activities: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ To perfect legislation in the area of the product quality standardization, first of all To improve legislation in the area of product control mechanisms To adhere to the existing legislation (rights and duties) of producers, sellers, advertising agency and other stakeholders of demand side subjects Requisition of own rights to serious parameters of the products and services by customers, consumers, clients, patients †¦.. 5] Enhancement and objectification of informness (in medias, in advertising†¦) about products and services from demand side subjects [2] Institutionalization of the corporate social respons ibility as the instrument of ethics code recruitment of enterprises in the area of the product marketing [6] Activation, integrated procedure and efficiency enhancement of the consumer association activities Incorporation of customer protection topic and related topics of product marketing into learning texts of the primary school and secondary school.

Free Essays on Hearing Loss

, 6 infants out of 1,000 will have a hearing loss in a least one ear that will affect communication, cognition, and educational development. Twenty to thirty percent of hearing loss in children occurs during infancy and early childhood. Some children will suffer hearing loss in one ear or possibly both. There are different types of hearing loss. A conductive hearing loss occurs in the middle ear. This is where three small bones involved in hearing are located. A hearing loss that occurs in this part of the ear is usually temporary. Chronic or recurrent ear infections may cause a hearing loss in the middle ear. There are cases where there is a malformation in this area that can be improved or corrected through surgery. There are occasions when a problem in the middle ear cannot be corrected. A sensori-neural hearing loss occurs in the middle ear and indicates that there is nerve damage. This type of loss is not reversible. There are different natures of hearing loss some that can be corrected or others that are irreversible. Parents sometimes ask, â€Å"Why did this happen to my child?† In some cases, the cause of a child’s hearing loss may be easy to trace. There may be a family history of deafness, a congenital condition, an illness, an accident, a prescribed medication that may be the cause of hearing loss. In many cases, there may be no obvious reason for the hearing loss. Parents must come to ... Free Essays on Hearing Loss Free Essays on Hearing Loss This paper is based on a disability that many Americans have, hearing loss. The nature, causality, assessment, prevention, and accommodation are things that will be discussed. This paper will also discuss some of my personal experiences of hearing loss through experiences my friend has encountered. According to Gallaudet University, approximately 1 of every 1,000 infants is born deaf while 6 of every 1,000 are born with some degree of hearing loss. Permanent hearing loss at birth annually affects 24,000 infants in the USA. In other words, 6 infants out of 1,000 will have a hearing loss in a least one ear that will affect communication, cognition, and educational development. Twenty to thirty percent of hearing loss in children occurs during infancy and early childhood. Some children will suffer hearing loss in one ear or possibly both. There are different types of hearing loss. A conductive hearing loss occurs in the middle ear. This is where three small bones involved in hearing are located. A hearing loss that occurs in this part of the ear is usually temporary. Chronic or recurrent ear infections may cause a hearing loss in the middle ear. There are cases where there is a malformation in this area that can be improved or corrected through surgery. There are occasions when a problem in the middle ear cannot be corrected. A sensori-neural hearing loss occurs in the middle ear and indicates that there is nerve damage. This type of loss is not reversible. There are different natures of hearing loss some that can be corrected or others that are irreversible. Parents sometimes ask, â€Å"Why did this happen to my child?† In some cases, the cause of a child’s hearing loss may be easy to trace. There may be a family history of deafness, a congenital condition, an illness, an accident, a prescribed medication that may be the cause of hearing loss. In many cases, there may be no obvious reason for the hearing loss. Parents must come to ...

The differences Assignment Example | Topics and Well Written Essays - 500 words - 1

The differences - Assignment Example There is an increase of feminist movements who are ready to speak on behalf of the oppressed through civic education and constituency awareness (Serano 20). This is being manifested as a women revolution in the realization of one’s identity. How are you going to ensure the movements succeed in their aspirations? According to Sheryl Sandberg in Why we have too few women leaders, there is an imperative need for women to balance their professions and family life without allowing any compromise (Serano 34). Therefore, in your capacity as president, what will you do to help women find an effective balance to help them in advancement? In the Combahee River Collective, Black feminists make recollections of their persistent struggle since 1974 in the definition and clarification of the country’s politics (Serano 39). They also recollect their creation of coalitions and promotion progressive movements and organizations. What is your presidency planning to do advance such earlier efforts? Since the 1880s till the present, different women have attempted their chances at the presidency both in America and other nations to change their nations (Serano 45). They include Blanca Rojas Echaverry of Nicaragua, Dr. Heide Schmidt, Austria and Hillary Clinton among others. How will you ensure women have better chances of clinching top leadership positions to bring change? Various studies reveal that men have better negotiation skills than women. In the view of Sheryl Sandberg in Why we have too few women leaders, this is has been caused by a culture that demeans women and makes them look inferior in fighting for equal opportunities in the workforce (Serano 13). What is your presidency planning to do to mitigate on this worrying trend? There is also the problem with a majority of women of color in Women and Family that lack skills, experience and education that prevents them from attaining excellence in several

Marketing Dissertation Example | Topics and Well Written Essays - 15000 words

Marketing - Dissertation Example The other section of the literature review concerns cosmetic companies, their practices regarding animal testing, and the history of protests against these companies, which has led to the European Union instituting a marketing ban of companies who animal test and has also led large companies to scale back their animal testing procedures, if not eliminate them altogether. The methodology section explains the different types of research – qualitative, quantitative and secondary – and why secondary research was chosen. In the data analysis portion, the sales of six companies are examined, along with the results of a Google search on these companies. The Google search will determine if the overall â€Å"buzz† for each company is negative or positive, with regards to their animal testing practices. Then, the impact of the positive or negative buzz for each company is determined through the use of Facebook pages, and the fans of pages that are either negative or positi ve for each company’s animal testing practices. ... On the one hand are the researchers, who claim that the tests are necessary so that the cosmetics do not harm human skin or eyes (Takamatsu, 2000, p. 129). On the other hand are the activists who claim that animals have the same rights as humans to be free of pain and fear, and that the tests are unnecessarily cruel(Leslie &Sunstein, 2006, p. 3). Many people undoubtedly fall into some kind of grey area between these positions, recognizing that what is done to animals in these laboratory settings is heinous and wrong, yet also realizing that the potential for humans to suffer permanent damage because of the cosmetics that they wear would also be heinous and wrong. Many people assume that there is a better alternative to animal testing, and, if there is not, one must be found. At any rate, when these types of tests began to be publicized, there was an outcry that prompted many cosmetic giants to fold and promise to stop animal testing(Nye, 2006, p. 1). This study seeks to understand th e negative impact of cosmetic testing on these companies. The study will not just determine what the possible negative impact will be for the companies who continue to animal test, but will determine what has been the past negative impact for other companies who have animal tested. In general, the study will seek to quantify, in terms of dollars, cents and lost reputation, the damage done to cosmetic companies who were shamed into stopping animal testing in the years past. Further, the attitude of consumers is another factor that will be quantified. Some of the literature indicates that having a positive social message is not necessarily enough for a company to capitalize – they also must have a quality product at the right price(Li & Tang, 2010, p. 27). Might this

The Advantages of eBooks Versus Traditional Books Essay Example for Free

The Advantages of eBooks Versus Traditional Books Essay The Advantages of eBooks Versus Traditional Books By Jill Harness While you’re browsing the electronic bookshelves of an online bookstore, you may be tempted to buying a lower-priced eBook over a physical copy. Before you buy either version though, it’s important to realize that there are definite advantages and disadvantages of each, you should always evaluate your own needs before deciding. The following are some of the advantages of eBooks over physical titles: Travel.  If you’re on the go a lot, you know how heavy regular titles are, particularly if you intend to finish one book while you are out and need to bring another book with you. eBooks allow you to bring a whole library with you wherever you go. You can switch between titles with ease and the weight is lighter than a standard paperback. Storage. Those who own a lot of books know how much space they can take up, but with a reader, your bookshelf is located on a small handheld device, your computer or on both. This will save you a lot of storage space and also means you have a backup online if something happens to your books. Price. eBooks are often cheaper in the long run because there are no printing fees associated with them. In fact, you can often find free eBooks online, whereas physical books almost always cost you something. You must remember however, that readers are not free, you are going to spend a good amount upfront for a device like this. Speed. When you buy an eBook, your reward is instantaneous. Whereas if you order a book online you have to wait for it to arrive before the fun begins. Font adjustments. With an eBook, you can instantly change the darkness of the lettering or the size of your font. When your eyes feel strained after reading a paper book too long, you have little choice but to stop reading. With an eBook, you can just change the font size and keep going. This is also a great feature for those who need large print books. Night reading. If you read in bed, an eBook may be a good option as many readers come with built-in reading lights. These are easy to use and won’t get in the way like the lights attached to actual books do. Advantages of physical books over electronic titles: Resale value. Like music downloads, you’ll never actually be able to resell electronic books. If you are into collectable books, this is a particularly big problem and you should only use physical titles. Reading ease. This one is only really a benefit for those that would otherwise read eBooks on their computers or phones. If you buy a commercial eReader, it will probably use ink technology that will not hurt your eyes with backlight. Never the less, you don’t need to worry about this problem with a physical book. No devices needed. If you find yourself in a small town without your cell phone or computer, you won’t be able to download a new title for your eBook, but you can always stop by a local bookstore and pick up a new paperback. No batteries. While most readers have a good battery life, there will still be times where you forget to charge it and then can’t read at all. You’ll never have this problem with a standard book. No warranties needed. If your eReader breaks, you will have nothing to read until you receive a new one. Some devices let you read the titles you have saved on your computer, but it’s just something you’ll never have to worry about with a physical book. Best of all, if a book does get damaged to where you cant read it, you can just go to the bookstore and buy another copy, rather than worrying if it is still covered by the manufacturer’s warranty. Tradition. Let’s face it; you’re never going to get that comforting smell of paper or the weight of a good book in your hands when you read an eBook. And while you can flip ahead in an eBook, you can’t do so in a matter of seconds and flip right back to your page. As you can see, both types of books have many advantages; the decision is ultimately up to you. Some people find technology more convenient, while others find the weight and smell of books to be comforting. Whatever you decide, many of our top online bookstore sites, particularly Amazon. com and Borders, offer electronic downloads along with physical books, so you can be certain that all of your favorite titles will still be available.

Reality Versus Perception in the Kasdan Films, Grand Canyon and Mumford

Reality Versus Perception in the Kasdan Films, Grand Canyon and Mumford All of knowledge is founded on axioms: assumptions that are agreed upon for stability. However, since those axioms are assumptions and cannot be proven without a doubt, nothing ca truly be known with absolute certainly. Still, in order to carry on with life, assumptions have to be made. Knowing this, the task becomes making assumption that are more educated and, given the lack of certainty, ones that matter. Furthermore, the assumption of others can be examined more accurately with this knowledge in mind. The most important of these assumptions, and in many cases points of debate, is the nature of reality. The old world thought the matters of the spirit to be truly real, or ethereal, as opposed to the physical world. The modern period, on the other hand, held that sense perception was the only evidence that was concrete and that reality was only that which could be corroborated by sense perception. This gradual shift that occurred endeavored to transform humanity’s vi ew of reality from the ethereal to the physical. The fact of the matter, however, is that the modern period had no more indubitable evidence for believing in a physical reality than the people before it had for believing in an ethereal reality. As a result, the current time of postmodernism is fragmented in a disarray of those two realities and countless variations thereof. The world today is trying to figure out constantly what actual reality is, whether it truly is ethereal or physical. This trend can be observed in media to a large degree. The case here is that the Kasdan films Grand Canyon and Mumford are portraying this social struggle in the bifurcation of postmodernism.... ...lso that the reality of events throughout time is variable and relative. The nature of things commonly understood as good or bad are not necessary one or the other, but may change. Reality is a matter of perception. Whether reality is truly ethereal or actually physical in nature is determined, for the duration of life, by the living. Given this, it can also be conceived that no one knows the nature of what is happening to anyone as being positive or negative. No one even knows whether the nature of events is a constant factor, since finding that reality may be variable insinuates also that the nature of anything and everything may also be subject to change. So in truth, this inquisition, in some ways, is back at the starting point. However, there is an advantage in knowing what potential ignorance exists as opposed to being ignorant of that very ignorance.

Food College

Change what people eat and you change their lives. Food is all about the stories that define our lives. When it comes to the rhythms and symbols of faith, it's easy to see the role that food plays. Food also reflects what people believe about family and community life. Understanding the role of food in cultural and religious practice is an important part of showing respect and responding to the needs of people from a range of religious communities. However, it is important to avoid assumptions about a person’s culture and beliefs. In my West Indian culture food plays a major role.A huge part of Western India is cosmopolitan in its food habits, but there is still plenty of traditional fare to be had. The cuisine of the Caribbean is like a cultural patchwork quilt. Food in the Caribbean reflects both the best and worst of the Caribbean's history. On the positive side, Caribbean culture has been compared with a popular stew there called Callao. The stew analogy comes from the man y different ethic groups peacefully maintaining their traditions and customs while blending together, creating a distinct new flavor.On the negative side, many foods and cooking techniques derive from a history of violent European conquest, the importation of slaves from Africa, and the indentured servitude of immigrants in the plantation system. Within this context, students and other readers will understand the diverse island societies and ethnicity through their food cultures. Island food culture is an essential component in understanding the Caribbean past and present.

Leon Battista Alberti - 2309 Words

Leon Battista Alberti, born in the 15th Century originally from Genoa was educated at Padua and Bologna in classics, mathematics and Church canon law. He was a typical Humanist and his education also made him well-versed in philosophy, science and the arts. In 1421, he attended the University of Bologna where he studied law, which he did not enjoy. Later on, he obtained a degree in canon Law which then led to his mathematical studies. His book, Della Pittura published around the year 1430 were written to influence both artists and patrons through a combination of technical detail and philosophical discussion on Florentine art. This book is divided into 3 parts, the first relates to perspective and mathematics. The second and third parts†¦show more content†¦These different perspectives are used and illustrated through different paintings like Piero’s The Flagellation, Leonardo’s Last Supper and Uccello’s The Deluge. Piero’s art is centred around mathematics and he was convinced that the highest beauty was found in those forms that have the clarity and purity of geometrical figures. The Flagellation shows Piero’s accurate sense of linear perspective; the tiles show the orthogonals and transversals as well as the blue sky and clouds that were drawn in perspectives. The use of foreshortening is minimal, and can be seen in the feet and arms of the middle figure at the front of the picture. One of the key elements is light which helps to create a perspectival depth. For example, the supernatural light above Christ and an external light source which casts the shadows. It was said that Piero made models and clothed them to study the fall of light on drapery folds before he began his paintings as can be seen on the 8 figures in the painting. Through his action, we realize the value he has placed on the use of light to create form in his figure construction. The fall of the drapery helped e nhance a 3-D form to the figures. This light and line of columns show the separation between these two views of life. Like Alberti has suggested in every painting, there is a variety of poses in The Flagellation. This is demonstratedShow MoreRelatedLeon Battista Alberti2300 Words   |  10 PagesLeon Battista Alberti, born in the 15th Century originally from Genoa was educated at Padua and Bologna in classics, mathematics and Church canon law. He was a typical Humanist and his education also made him well-versed in philosophy, science and the arts. In 1421, he attended the University of Bologna where he studied law, which he did not enjoy. Later on, he obtained a degree in canon Law which then led to his mathematical studies. His book, Della Pittura published around the year 1430 were writtenRead MoreThe Life and Works of Leon Battista Alberti Essay2519 Words   |  11 Pagesdesign throughout the world for centuries. 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Examples of such are Fillipo Brunelleschi, Leon Battista Alberti, Leonardo Da Vinci and Michelangelo; all of which were based around the Renaissance period. All of these examples trained preliminarily as artisans and then diversified into a number of significant architectural projects. Fillipo BrunelleschiRead More`` Fra Angelico s San Marco Altarpiece And The Metaphors Of Perspective Essay1394 Words   |  6 Pagesdifferent level as painting according to perspective become a science of space. â€Å"The scientific details of linear perspective and the correct method of showing distance in painting were†¦discussed by the Genovese architect and art-theorist Leon Battista Alberti (1404-72) - in his treatise Della Pittura (1435-1436) - and Florentine sculptor Lorenzo Ghiberti (1378-1455) - in his incomplete manuscript entitled Commentaries, a work which drew heavily on the 11th century Book of Optics by the Iraqi mathematicianRead MoreEssay on A Critical Response to Vitruvius Alberti1034 Words   |  5 PagesARC131 H1F 3rd October 2012 Mikaile Ibrahim FIRMITAS, UTILITAS, VENUSTAS A CRITICAL RESPONSE TO VITRUVIUS amp; ALBERTI Throughout history, the makings of an architect have changed by stark proportions and so did the requirements of the finished creation. Marcus Vitruvius Pollio (80 B.C.E), famously known as Vitruvius, wrote in The Ten Books on Architecture of how the architect must possess wide knowledge and expertise in many fields of study, and that his buildings must encompass firmitasRead MoreTaking a Look at the Renaissance1027 Words   |  4 PagesRenaissance used antique elements such as columns, triangular pediments, arched vaults, domes. One of the most outstanding architects was Donato Bramante who thoroughly studied two of the greatest architectural theorists, Marcus Vitruvius Pollio and Leon Battista Alberti. Vitruvius repeatedly talks about beauty and its way of implementation. It was need in the manual of architecture, and even necessary. Vitruvius demanded that in architecture, particularly in sacred buildings, a eurythmic proportions are employedRead MoreA Reflection On Renaissance Architecture2079 Words   |  9 Pagesmaster builders and carpenters. That’s not yet the case of Brunelleschi, but is that of Leon Battista Alberti, who is the key figure to comprehend the emancipation from skilled man to artist, from the craftsmen specialised in mechanical works to the intellectualisation of the profession. Symptom of the achieved intellectual activity was the succession of the treatises written by the architects themselves (Alberti, Filarete, Di Giorgio etc.). The figure of the artist is realised, hereafter he will demandRead MoreA Comparison of The Book of the Family and The Selected Letters1265 Words   |  6 Pagesof what life was like in the renaissance. In The Book of the Family Leon Battista Alberti illustrates to his readers through dialogue, his vision of the perfect family. Alberti wrote his book in dialogue form, featuring the elder Giannozzo conversing with the young Leonardo. They discuss important family topics such as thrift, friendship, work, health, housing, economics, children and how and whom to choose as a wife. Alberti stresses thrift with family resources and money, hard work in the right